#6 Awesome Return Policy

10 days may not seem like much, if you're comparing with Zappos' 365-day return policy.

But if you consider that we're in Ghana,
And you consider again that most shops have a strict, uncompromising - "goods sold out are not returnable" sign right next to the cash register.
And that AfroChic could have done just the same.

That they have a 10-day return policy at such an early stage of the business is pretty freaking awesome and can only be a sign of greater things to come.

love it.
The return policy, AfroChic etc.